Author Archives: Hertha Wolff-Arend

About Hertha Wolff-Arend

I am a business coach and writer located in Paso Robles, California. I am the author of the book Be a woman and act like one. Succeeding in business and life’’ and I write a blog for women with the same title. I give motivational speeches and offer leadership and personality trainings to women. I also work with business owners and managers to support them in their leadership skills and personal development. As a strategic consultant, I also help companies with their communication and marketing strategy. Born and raised in Germany, I spent most of my adult life in Europe. I have a German university degree in languages and economics and I worked for many years in the advertising industry as one of the few female managing directors in Germany for major international advertising agencies such as Young&Rubicam, TBWA and Bates. My client list consisted of mainly blue chip clients, where I was responsible for their communications strategies and the development and execution of the advertising concepts. Just to name a few clients: Lufthansa, Danone, Kraft Foods, Bosch, Singapore Airlines, Ericsson, Campbells etc. In 2004 I relocated with my husband and son to California. I graduated from New Venture West in San Francisco as a Certified Integral Coach and started my own coaching practice in 2007. I am fluent in German and English and have conversational skills in Spanish. Aside from my dedication to work and family, I am a passionate dressage rider. I am devoted to supporting women in business, with a focus on women in the lower and middle management who are aiming at a career in the higher ranks or who want to develop their own business.

Use the Strengths of your Soft Skills

Posted on December 1, 2010 by Hertha Wolff-Arend

Most of the women in the middle and upper management level are very well trained managers.  They often have an excellent education, maybe a master’s degree of even a PHD.  They usually have all the technical skills needed for their … Continue reading →

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Family and Business – The Art of Walking the High-Wire

Posted on November 1, 2010 by Hertha Wolff-Arend

Women in business often face the dilemma of how to balance their private life and their business life.  They want to be successful in both areas of their life and they want to give more than 100% to show commitment … Continue reading →

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Climb the Ladder with Dignity and Compassion

Posted on September 29, 2010 by Hertha Wolff-Arend

Everybody has different talents and competencies which lead them to a certain position in life. Some skills come from naturally given talent, but others we have to work for very hard. Continue reading →

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The Devil Wears Prada. What About You?

Posted on September 1, 2010 by Hertha Wolff-Arend

Many concerns arise when it comes to how to dressing in a way that makes a woman feel good and is appropriate at the same time. Many women feel that they want to look beautiful, but at the same time they don’t want to look too sexy or extravagant. Continue reading →

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Your Boss Thinks Better of You Than You Think

Posted on August 5, 2010 by Hertha Wolff-Arend

I was recently shocked by the results of a survey on how women underrate their bosses’ opinions about their job performance. What is about us as women that we often doubt our abilities and how others think about us? Continue reading →

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The Power of Guilt and Imperfection

Posted on July 1, 2010 by Hertha Wolff-Arend

My dog recently died. His name was Johnny. He was the best dog in the entire world and I loved him very much. He was only three years old when he died. Continue reading →

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Mothers and Daughters – What’s Love Got To Do With It?

Posted on May 31, 2010 by Hertha Wolff-Arend

Let’s look back when we were teenagers. We often saw in our mother our best but older friend. We knew that we had to respect her, but at the same time we felt free to fight and argue with her. Continue reading →

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The Joy of Traveling Like a Queen

Posted on April 28, 2010 by Hertha Wolff-Arend

There are often times when women have to go on a business trip. It does not matter whether you are an executive or a sales manager. Continue reading →

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The Faces of Success

Posted on March 23, 2010 by Hertha Wolff-Arend

Success shows many faces. Literally speaking, I am talking about women who are successful in different careers. Continue reading →

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Women & Self-Care; Not Just a Choice But a Must

Posted on February 1, 2010 by Hertha Wolff-Arend

There is no broadly accepted single definition of self-care. It includes health, lifestyle, physical activity, healthy eating etc. just to name a few aspects. My take on this topic is: Women: be your best friend and take care of yourself the way you take care of the people you love. Continue reading →

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