Author Archives: Hertha Wolff-Arend

About Hertha Wolff-Arend

I am a business coach and writer located in Paso Robles, California. I am the author of the book Be a woman and act like one. Succeeding in business and life’’ and I write a blog for women with the same title. I give motivational speeches and offer leadership and personality trainings to women. I also work with business owners and managers to support them in their leadership skills and personal development. As a strategic consultant, I also help companies with their communication and marketing strategy. Born and raised in Germany, I spent most of my adult life in Europe. I have a German university degree in languages and economics and I worked for many years in the advertising industry as one of the few female managing directors in Germany for major international advertising agencies such as Young&Rubicam, TBWA and Bates. My client list consisted of mainly blue chip clients, where I was responsible for their communications strategies and the development and execution of the advertising concepts. Just to name a few clients: Lufthansa, Danone, Kraft Foods, Bosch, Singapore Airlines, Ericsson, Campbells etc. In 2004 I relocated with my husband and son to California. I graduated from New Venture West in San Francisco as a Certified Integral Coach and started my own coaching practice in 2007. I am fluent in German and English and have conversational skills in Spanish. Aside from my dedication to work and family, I am a passionate dressage rider. I am devoted to supporting women in business, with a focus on women in the lower and middle management who are aiming at a career in the higher ranks or who want to develop their own business.

The Beauty and Torture of a Road Trip

This summer the whole family went on a road trip. Just to be clear, I am not talking about a trip from San Luis Obispo to LA. This would have been too easy, and you can barely call 200 miles … Continue reading

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Are you breaking your bad habits?

I don’t really know if I am qualified to write about bad habits, because I don’t really have any. Lol. Or maybe pretending to be perfect is the worst habit ever. Anyhow, I am very proud that I lost my … Continue reading

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Girls wanna have fun

Just recently I went on a fun trip with my girlfriend Susan. Sharing a common interest in horses, we went to an international horse show where we met some of our other close friends. There is no need to tell … Continue reading

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What can you do best?

Just recently I was giving a speech in front of a big group of businesswomen. I talked about my book ‘Be a Woman and Act like One. Succeeding in business and life’. What mostly amazed me about that particular group … Continue reading

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What Did You Lose Last Year?

Talking about losses is not really the most pleasant topic, is it? Nevertheless, it is an unavoidable topic because every one of us has experienced and continuously experiences losses in daily life. Last year I lost one of my favorite … Continue reading

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What was your act of kindness today?

Last week I drove my son to school as usual. We left the house in a hurry, again as usual, wondering if we would make it in time. It was one of these days when you think that this is … Continue reading

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How old are you? Don’t tell.

The idea to write about this blog topic came up when I went to the “I can do it” conference in Pasadena in October of this year. On the last day of the event I attended the talk of Dr. … Continue reading

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Are you in a happy relationship with yourself and others?

Single women often ask the following questions: How can I find a partner? Are there any eligible men in the area? What is the best way to meet someone? How do I know a man is the right fit for … Continue reading

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Intuitive Leadership – How to lead from the inside out

Inspired by an article I read in the women’s magazine More called “How to command a room” in March 2014, I decided to write about this topic from a slightly different angle. Don’t get me wrong, everything I read in … Continue reading

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The Fear Factor and How We Can Overcome Times of the Unknown

We all know about moments of fear or major anxiety. We are so scared that it takes our breath away and our body reflects our inner tension by responding with all kinds of aches and pains. Often, no accident or … Continue reading

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