Author Archives: Hertha Wolff-Arend

About Hertha Wolff-Arend

I am a business coach and writer located in Paso Robles, California. I am the author of the book Be a woman and act like one. Succeeding in business and life’’ and I write a blog for women with the same title. I give motivational speeches and offer leadership and personality trainings to women. I also work with business owners and managers to support them in their leadership skills and personal development. As a strategic consultant, I also help companies with their communication and marketing strategy. Born and raised in Germany, I spent most of my adult life in Europe. I have a German university degree in languages and economics and I worked for many years in the advertising industry as one of the few female managing directors in Germany for major international advertising agencies such as Young&Rubicam, TBWA and Bates. My client list consisted of mainly blue chip clients, where I was responsible for their communications strategies and the development and execution of the advertising concepts. Just to name a few clients: Lufthansa, Danone, Kraft Foods, Bosch, Singapore Airlines, Ericsson, Campbells etc. In 2004 I relocated with my husband and son to California. I graduated from New Venture West in San Francisco as a Certified Integral Coach and started my own coaching practice in 2007. I am fluent in German and English and have conversational skills in Spanish. Aside from my dedication to work and family, I am a passionate dressage rider. I am devoted to supporting women in business, with a focus on women in the lower and middle management who are aiming at a career in the higher ranks or who want to develop their own business.

Don’t Hesitate – Procrastinate!

Have you ever lost focus?  Have you ever avoided certain situations or decisions without an obvious reason?  Have you ever felt bad about not moving on with a project or a relationship without knowing what exactly stopped you?  Have you … Continue reading

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The Effects of Speaking Truth

My son Sherman dislikes when I speak truth, in particular in public.  He is 11 years old and when I say anything in public that raises attention, he simply says: Mooooomm and starts pulling on my sleeve. I think he … Continue reading

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Dress for Success

Women often ask me what to wear at work or how to dress appropriately for certain occasions. I am honored even though I am not a fashion expert. I have always been interested in fashion, and I confess that I … Continue reading

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Speaking From Your Heart and Horses

In one of my previous blogs I talked about my love and respect for horses. I have loved horses and been an equestrian for almost my entire life. Horses have always been my best friends, my therapists, my teachers and … Continue reading

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The Power of the First Impression

I consider myself to be a very intuitive woman. I often make decisions without checking all the facts.  I decide on what I sense is right, which is mostly a fast response without methodically evaluating pros and cons.  Enemies of … Continue reading

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Love What You Do and Do What You Love

Excerpt of my book, Be a woman and act like one. Succeeding in Business and life. The stories of women taking jobs they never wanted, living commitments they would have never expected, and being in positions they really don’t like … Continue reading

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Start the New Year with a New Approach

I often hear people say, ‘I am what I am’ or ‘I am too old to change’ or ‘life is what it is and there is nothing I can do about it’. Yes, people often think that they are stuck … Continue reading

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Imagine a Peaceful and Joyful Christmas

Imagine a peaceful and joyful Christmas and it will happen that way. Make positive affirmations and let go of all negative thoughts that might put a cloud over this time of the year. If you want Christmas to be a … Continue reading

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A Cold Serves You Right

My life was busy. Besides my regular work schedules, I had started various remodeling projects in the house. I painted a room, rearranged furniture, moved stuff around and basically turned the house inside out. At the same time, I planned … Continue reading

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I Wait, Therefore I Am

In my recent blog I talked about being in the now and why it is important for all of us to develop this skill. Today I want to talk about how we can give waiting time a new quality. Let … Continue reading

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