About

I am a business coach and writer located in Paso Robles, California.  I am the author of the book Be a woman and act like one.  Succeeding in business and life’’ and I write a blog for women with the same title.  I give motivational speeches and offer leadership and personality trainings to women.  I also work with business owners and managers to support them in their leadership skills and personal development.  As a strategic consultant, I also help companies with their communication and marketing strategy.

Born and raised in Germany, I spent most of my adult life in Europe.  I have a German university degree in languages and economics and I worked for many years in the advertising industry as one of the few female managing directors in Germany for major international advertising agencies such as Young&Rubicam, TBWA and Bates.  My client list consisted of mainly blue chip clients, where I was responsible for their communications strategies and the development and execution of the advertising concepts.  Just to name a few clients: Lufthansa, Danone, Kraft Foods, Bosch, Singapore Airlines, Ericsson, Campbells etc.

In 2004 I relocated with my husband and son to California.  I graduated from New Venture West in San Francisco as a Certified Integral Coach and started my own coaching practice in 2007.

I am fluent in German and English and have conversational skills in Spanish.  Aside from my dedication to work and family, I am a passionate dressage rider.

I am devoted to supporting women in business, with a focus on women in the lower and middle management who are aiming at a career in the higher ranks or who want to develop their own business.

Mission Statement

Be a woman and act like one – composing your life with power and ease

Please contact me at 805.234.6454 or email Hertha@HWA-Coaching.com today!