Monthly Archives: November 2011

Shining like a star – the power of personal branding

When we think about personal branding, we think of movie stars who successfully brand with their names and personalities.  Their intentions to do so are mostly driven by financial purposes.  The stronger your personal brand the higher your chances of … Continue reading

Posted in Hertha Wolff-Arend, Uncategorized | Tagged , , , | 3 Comments