Do you feel you are not the person you want to be? Are you unable to live up to your full potential? Is your life marked by compromise just so you can function?
I can help. We will assess your strengths are and evaluate your current job situation. We are often simply in the wrong position that does not allow us to live up to our full potential. We then hold back because the job description does not allow more or because we are afraid of making a wrong move that has fatal consequences. Coaching will help reveal to you what is holding you back or if you simply need a different platform for your skills.
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About Hertha Wolff-Arend
I am a business coach and writer located in Paso Robles, California. I am the author of the book Be a woman and act like one. Succeeding in business and life’’ and I write a blog for women with the same title. I give motivational speeches and offer leadership and personality trainings to women. I also work with business owners and managers to support them in their leadership skills and personal development. As a strategic consultant, I also help companies with their communication and marketing strategy.
Born and raised in Germany, I spent most of my adult life in Europe. I have a German university degree in languages and economics and I worked for many years in the advertising industry as one of the few female managing directors in Germany for major international advertising agencies such as Young&Rubicam, TBWA and Bates. My client list consisted of mainly blue chip clients, where I was responsible for their communications strategies and the development and execution of the advertising concepts. Just to name a few clients: Lufthansa, Danone, Kraft Foods, Bosch, Singapore Airlines, Ericsson, Campbells etc.
In 2004 I relocated with my husband and son to California. I graduated from New Venture West in San Francisco as a Certified Integral Coach and started my own coaching practice in 2007.
I am fluent in German and English and have conversational skills in Spanish. Aside from my dedication to work and family, I am a passionate dressage rider.
I am devoted to supporting women in business, with a focus on women in the lower and middle management who are aiming at a career in the higher ranks or who want to develop their own business.
